This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Download to citation manager Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Google Scholar Articles by Plouffe, C. R. Articles by Vandenbosch, M. Search for Related Content

Research Report: Richness Versus Parsimony in Modeling Technology Adoption Decisions—Understanding Merchant Adoption of a Smart Card-Based Payment System

Ivey Business School, University of Western Ontario, London, Ontario, Canada N6A 3K7
The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104-6371, and Ivey Business School, University of Western Ontario, London, Ontario, Canada N6A 3K7
International Institute for Management Development (IMD), Lausanne, Switzerland, and Ivey Business School, University of Western Ontario, London, Ontario, Canada N6A 3K7
cplouffe{at}ivey.uwo.ca
hullandj{at}wharton.upenn.edu
jhulland{at}ivey.uwo.ca
mark.vandenbosch{at}imd.ch
mvandenbosch{at}ivey.uwo.ca

The Technology Acceptance Model (TAM) has received considerable research attention in the IS field over the past decade, placing an emphasis on the roles played by perceived ease-of-use and perceived usefulness in influencing technology adoption decisions. Meanwhile, alternative sets of antecedents to adoption have received less attention. In this paper, sets of antecedent constructs drawn from both TAM and the Perceived Characteristics of Innovating (PCI) inventory are tested and subsequently compared with one another. The comparison is done in the context of a large-scale market trial of a smart card-based electronic payment system being evaluated by a group of retailers and merchants. The PCI set of antecedents explains substantially more variance than does TAM, while also providing managers with more detailed information regarding the antecedents driving technology innovation adoption.

Key Words: TAM; PCI; Adoption; Managers; Perceptions; Attitudes; Intentions; Field Study; High Technology; Smart Cards
History: This paper was received on April 23, 1999.

This article has been cited by other articles:

				S. Saengratwatchara and J. D. Elsworth Antecedents of Intention to Adopt the Web-Based Computer Aided Facility Management System Family and Consumer Sciences Research Journal, June 1, 2008; 36(4): 350 - 357. [Abstract] [PDF]

				B. Weijters, D. Rangarajan, T. Falk, and N. Schillewaert Determinants and Outcomes of Customers' Use of Self-Service Technology in a Retail Setting Journal of Service Research, August 1, 2007; 10(1): 3 - 21. [Abstract] [PDF]

				A. Schwarz and C. Schwarz The Role of Latent Beliefs and Group Cohesion in Predicting Group Decision Support Systems Success Small Group Research, February 1, 2007; 38(1): 195 - 229. [Abstract] [PDF]

				N. K. Malhotra, S. S. Kim, and A. Patil Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research Management Science, December 1, 2006; 52(12): 1865 - 1883. [Abstract] [PDF]

				J. H. Marler, X. Liang, and J. H. Dulebohn Training and Effective Employee Information Technology Use Journal of Management, October 1, 2006; 32(5): 721 - 743. [Abstract] [PDF]

				B. H. Wixom and P. A. Todd A Theoretical Integration of User Satisfaction and Technology Acceptance Information Systems Research, March 1, 2005; 16(1): 85 - 102. [Abstract] [PDF]