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Research Report: Modifying Paradigms—Individual Differences, Creativity Techniques, and Exposure to Ideas in Group Idea Generation

IS/DS Department, College of Business and Administration, University of South Florida, Tampa, Florida 33620
Kelley School of Business, Indiana University, Indianapolis, Indiana 46202-5151
Accounting and Information Systems Department, Kelley School of Business, Indiana University, Bloomington, Indiana 47405
CIS Department, College of Business and Administration, Southwest Missouri State University, Springfield, Missouri 65804
mgarfiel{at}coba.usf.edu
notaylor{at}iupui.edu
ardennis{at}indiana.edu
jws086f{at}smsu.edu

In today's networked economy, ideas that challenge existing business models and paradigms are becoming more important. This study investigated how individual differences, groupware-based creativity techniques, and ideas from others influenced the type of ideas that individuals generated. While individual differences were important (in that some individuals were inherently more likely to generate ideas that followed the existing problem paradigm while others were more likely to generate paradigm-modifying ideas that attempted to change the problem paradigm), the exposure to paradigm-modifying ideas from others and the use of intuitive groupware-based creativity techniques rather than analytical groupware-based creativity techniques were found to increase the number of paradigm-modifying ideas produced.

Key Words: Groupware; Creativity; Idea Generation; Feedback; Creativity Techniques; Individual Differences; Cognitive Style; Group Simulator; Myers-Briggs Type Indicator; MBTI; Kirton Adaption-Innovation Inventory; KAI
History: This paper was received on November 1, 1999.

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