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Measuring e-Commerce in Net-Enabled Organizations: An Introduction to the Special Issue

Georgia State University, Robinson College of Business, Computer Information Systems Department and Electronic Commerce Institute, Atlanta, Georgia 30302–4015
Vanderbilt University, 2201 West End Avenue, Nashville, Tennessee 37235
Baruch College, City University of New York, Computer Information Systems Department, Box E–0435, Room 11–244, 55 LEX Building, 1 Bernard Baruch Way, New York, New York 10010
Michigan State University, Department of Telecommunication, Room 436, Communication Arts Building, East Lansing, Michigan 48824–1212
dstraub{at}gsu.edu
hoffman{at}ecommerce.vanderbilt.edu
bruce_weber{at}baruch.cuny.edu
steinfie{at}msu.edu

Clear and precise metrics are essential for evaluating phenomena such as e-commerce ("Net"-enablement) and the organizational use of networks and the Internet for commercial activities. Researchers require them for theory building and testing; practitioners require them for improving organizational processes. But for IS professionals to engage in the serious creation of metrics, it is critical to recognize:(1) that the phenomenon of net-enablement is an enduring change, probably led in the future by "brick-cum-click"firms, (2) that some new and old measures need to be differentially applied, and (3) that the papers in this special issue are not the end of metrics creation, but just the beginning.

Key Words: Metrics; Measurement; Validation

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